Vertical Web

Defining your Digital Marketing Goals Should Always be First 

Since our very first client, the phrase, “I have a website, now I want to do SEO,”  jumped out at us. And still to this day when we meet business owners in our Houston SEO workshops, or we get a call about the SEO services we can provide, we often find they arrive after they have chosen a web hosting company or paid to have a website designer build a website.

We learned long ago that these items were not all mutually exclusive if your goal was to have a website that appeared high on a search engine. When we started our journey, it was websites like Yahoo and Alta Visa, but now Google is the most predominant search engine on the planet, with over 85% of all internet searches starting with Google or YouTube.

Sign Up a Web Host – Hire a Web Designer

For the last 20+ years, these services or verticals, web hosting, web design and SEO were viewed and sold as specialty items. So often, you would find a web designer who had a preferred web host. Or, you purchased a web hosting plan and asked the designer to use your existing account. But it was rare to find a service provider that did both, after all, these were two different skills sets. Major corporations had it worse because often their IT guy set up the hosting and then made it very difficult for any marketing department to actually build a viable website.