Directory One, Inc.

Search Engine Optimization and Website Promotion

No matter how great your website design, if your site isn't attracting visitors, it's dead in the water. Directory One can make your website more search engine and user friendly, helping you to appear in the top listings in search engines such as Google, Bing, Yahoo and more. We use proven, non-spam organic search engine optimization techniques to drive targeted traffic and visitors to your website.

Directory One provides a holistic approach to Search Engine Optimization, addressing three key aspects crucial for online success:

Social Media Marketing and Management

Pay-Per-Click Advertising

Initial Consultation:

During the initial consultation, we dive deep into understanding your goals and current advertising strategies. We gather access to your Google Ads and Analytics accounts to gain insights into your existing campaigns and performance metrics.

Account Structure Analysis:

Our team conducts a thorough analysis of your account Pay-Per-Click advertising structure to ensure it aligns with your objectives and maximizes campaign efficiency.

Keyword Analysis:

We perform in-depth keyword analysis to identify high-performing keywords relevant to your business and target audience.

Ad Copy Evaluation:

Our experts evaluate your ad copy to ensure it's compelling, relevant, and aligned with your brand messaging and campaign goals.

Bid Strategy Review:

We review your bid strategy to optimize bidding for maximum ROI and campaign success.

Conversion Tracking and Measurement:

We set up and optimize conversion tracking to accurately measure campaign performance and attribute conversions to specific ads and keywords.

Budget Allocation and ROI Analysis:

If conversion tracking is set up, we analyze budget allocation and ROI to ensure your advertising budget is being utilized effectively and generating positive returns.

Ad Extensions and Ad Formats:

We recommend and implement ad extensions and formats to enhance the visibility and effectiveness of your ads.

Recommendations and Action Plan:

Based on our analysis, we provide recommendations and develop a comprehensive action plan to optimize your PPC campaigns for success.

Follow-up and Monitoring:

Upon signing on, we outline the follow-up and monitoring process, detailing how we'll track campaign performance, make adjustments as needed, and provide regular updates on progress.

Directory One is Unique

Unlike our competition, Directory One will never keep you in the dark about the nuts-and-bolts of website development. We pride ourselves on educating our customers from the first meeting, and we want you to be involved in the optimization, promotion and development of your search engine marketing campaign.

We want your experience with Directory One to benefit you now and into the future. With the knowledge you gain from us you will be able to make informed decisions about your website and the promotion of your business as it grows. We will teach you how to update your website, change promotional information, alter sales or specials, use your email account(s) effectively, add and remove pictures, and much more.

But we don't stop there.

In fact, at Directory One we never stop until you are satisfied. Directory One is a small business and we understand the needs of small businesses. Our clients will always receive personal attention and superb customer service. You will never be on-hold waiting for upper-level tech-support or be stuck talking to a drone customer-service representative. On the contrary, when you call Directory One you will discover that our professionals are knowledgeable and friendly. They will make every effort to get to know you and your business personally, and you will almost always be working with the same person so you will never have to re-explain your needs.

To set up a free, no-pressure appointment with one of our representatives, call us at 713-465-0051 or 713-269-3094.

Although we are located in Houston, Texas, we will personally visit customers in Dallas, Fort Worth, Austin, San Antonio, Corpus Christi, and the Rio Grande Valley. We also boast clients from Oklahoma City, Tulsa, St. Louis, Springfield, Kansas City, Little Rock, New Orleans, Lake Charles, Baton Rouge, Louisiana, Louisville, Nashville, New York City, Los Angeles and Chicago, Indianapolis, and Columbus. Zoom has opened up a whole new set of customers for us.

Although it is difficult for us to personally visit out-of-state clients, we make every effort to do so.